Coolors, is a company that arises with the purpose of
offering a different product to what is already known in the Fast Food area,
creating pigmented hamburgers with natural colorants, using mostly vegetables
with strong colors on the outside, ingredients of the best quality , a steaming
technique for making bread and cooking with a low amount of fat, an 80/20 ratio
of lean meat and fat in our hamburgers, as well as other products to substitute
meat such as beans, chickpeas and soy in order for the product to be
eye-catching, innovative, delicious and healthy, a characteristic that many
fast food-related companies do not usually give the importance they need.
Throughout this document the elements in which the Product
as well as the sales strategy that revolve around it represents an innovative
and competitive concept in the current market will be presented in detail.
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